Most lessons on marketing teach you one thing, that content is king. It’s what you use to convert leads into customers, but it can also help your website rank higher in search engines, which helps to attract a greater audience. However, it’s not straightforward, so in this guide we’re going to look at some practical advice for improving Google rankings with keywords and content, amongst other things.
Below, we’ll look at the importance of mastering the basics of writing, looking at user intent, diversifying your content, and how to research and use keywords in your content to improve your website’s traffic.
Let’s dive in.
Get Back To Basics
Do you remember those academic days when you had to write an essay one day, a research paper the next one, and a short story the third? There’s a reason why academic curriculums are so reliant on teaching students to write, and it’s not just to help teachers grade them.
If you want to improve your skills, it’s time to get back to the basics. Every now and then, take a lesson in writing online, or read a sample of an essay to inspire you. Let’s say that your targeted audience is business people. Using these business essay examples for inspiration, for example, will tell you how to write for the business world. This resource has examples of essays on a variety of topics. Read as much as you can—that’s how you become better at crafting content that sells.
Yes, the content you publish online on your site or social channels differs from academic content in many ways. But, a lot of the basics are the same. You are still writing for a targeted audience and need to be familiar with what they know and what they want to know.
You also still need data and creative ways to attract their attention. It all starts there. If you’ve been slacking off writing those papers in school, you should first go back to the basics.
Let’s turn our attention to improving Google rankings with keywords and content.
Improving Google Rankings With Keywords
If you want to enhance your website’s position in search engine rankings, it’s crucial to pay attention to the words and phrases used on your site, known as keywords. These are the words people type into search engines when they’re searching for something. By incorporating relevant keywords into your website, you can improve the chances of appearing in search results for those particular terms.
A good thing to do is to start with a brainstorming session. Think about the products, services, or topics that your website covers. Write down a list of words and phrases that people might use to search for these things.
Next, check out some keyword research tools. There are many free and paid keyword research tools available online. These tools can help you find related keywords and show you how often people search for them. Some popular options include Google Keyword Planner, Ahrefs, and SEMrush.
After compiling a list of potential keywords, it’s essential to refine it to the most pertinent and valuable terms. Search for keywords with a high search volume and low competition since these are the terms most likely to generate traffic to your website.
After selecting your keywords, it’s time to add them to your website’s content. Ensure you include them in your page titles, headings, and body copy. However, avoid overusing them as keyword stuffing could harm your search engine rankings. Instead, use your chosen keywords in a meaningful and organic manner.
So, in short, improving Google rankings with keywords is a simple way to boost traffic to your site, and the tips above can help you achieve it.
Focus On Buyer Persona
If you don’t attract the right people with your content, who do you expect to convert into a buyer? You might get lucky and convert someone who didn’t need your products or services before, but these are much less likely to become returning customers.
Your target should always be the audience that you offer a solution to.
It’s not just the things they’ll see or read on your pages that should convince them to buy. Thanks to keywords and original, consistent posting, you will also be telling the search engines where to index your pages.
Everything revolves around your targeted audience so, whenever you create content, think of them and what they’d like to see.
Diversify Your Content
When we say content, most people hear ‘text’. Content isn’t just about blog posts or written text published on pages and social platforms. It’s everything from written prose to images to video content. If you want to keep your audience engaged and rank higher in your field, you need to learn to diversify and repurpose.
Over 50% of marketers make visual content a top priority for their strategies. Written content is still the basis of their website, but they diversify this by providing content in the form of images, infographics, videos, etc.
If you haven’t been doing this before, there’s one fast way to create visual content that will attract your audience fast. It doesn’t always have to be original content; you can repurpose the articles that already work on your website. For example, you can take a post and turn it into an infographic by using the key data in it or convert your complete blog post or article into an engaging video utilizing text to video ai free tools.
This way, you’ll publish something that has given you positive results, have visual content faster and make your pages more engaging for the users.
Produce First-Class Content
Consistency is important, but it’s not more important than producing quality content. In the rush to post as much as we can as often as possible, many sacrifice the quality of their content.
Ideally, your content should be clear and skimmable. Most of the visitors online don’t read the entire articles they come across, but have a peek at the headline, the bullet points, and the highlighted points instead.
That being said, make sure that your written content is always:
- Original. Don’t ever, ever copy content from other sources. This is not allowed, and it will definitely get you punished when Google’s algorithms catch you in the act.
- Informative. Visitors are on that page for a reason so give them the information they need.
- Accurate. Make sure every bit of information you include is accurate. This is how you present yourself and your brand as experts in the field.
- Persuasive. If your goal is to make a sale with the content, make it clear. Tell people what they’ll get and how they can get it.
- SEO optimized. Think keywords, headings, tags, images, user search intent, internal and external links – everything that helps crawlers understand your content and offer it to your targeted audience.
Say Yes to User-Generated Content
User-generated content or UGC is of high value for many reasons. We’ll only give you two here and they should be more than enough to convince you to say yes to it.
For starters, by outsourcing work to other people, you’ll receive content ready to publish without having to create it on your own. This means more content for your site which has an appealing voice, without much effort on your behalf. Sounds great already, right?
UGC is amazing because it builds credibility and trust, too. You can collect reviews in surveys or from shoppers, or ask a customer to write a piece about your product. People are more likely to buy from brands that others recommend, so this is a great way to push them to make a purchase.
Learn More About Improving Google Rankings With Keywords And Content
Content is king, but only if you make it good and consistent and target the right audience. Hopefully, the advice above helps you on your way, but don’t fear to be creative. With so much information available at people’s fingertips, you should find a way to stand out – this is what makes sales.
If you’d like to learn more about improving google rankings with keywords and content, check out these other guides below:
- Head here for some tips on how to make an essay more engaging
- Or go here to learn some important writing techniques
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- Top Tips On How To Write A Literary Essay - November 10, 2023
- How To Write A Cover Letter For A Short Story [Proven Method] - November 10, 2023